A soft place on the internet
Home, softly
told.
Warm corners, everyday rituals, and the little details that turn a house into a feeling.
made slowly
lived fully
lived fully
may
2026
2026
Scroll to wander
The portfolio
A community that
feels at home.
We make gentle, useful content for people creating a home that looks like them. Our work lands with an audience that values beauty, honesty, and a good recommendation.
Instagram, in numbers
2000Kmonthly accounts reached
87%new followers
15.4%average engagement
Live insights are shared in our media kit on request.
Content with a pulse
Our most-loved reels
Selected collaborations
bombay.greenscrochet_cornerspaciofyelegohomehappiplaneteco
A few of the brands we’ve loved creating with.
Made with our partners
Collaboration reels
Kind words
Good work
makes good echoes.
“The softly_homely team was really helpful and helped our product reach the correct audience.”
“softly_homey came with a script which totally fit our use case and our vision.”
The collab desk
Let’s make
something feel like home.
Have a product, a story, or a softly ambitious idea? Tell us about it. We’ll be in touch within 3–5 working days.
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